Paydock, an enterprise-grade payments orchestration platform announces its most recent partnership with the introduction of Aplauz, a digital payment method that can be purchased in-store and used online, enabling online merchants to reach and capitalise on market opportunities within a yet untapped customer base.
By working seamlessly alongside other payment methods such as credit cards, PayPal, Google Pay, Apple Pay and Afterpay currently supported by Paydock, merchants can by using Paydock and Aplauz extend their product strategy to include in-store payments made at convenience stores without increasing effort.
Paying for goods or services online using traditional payment methods such as credit cards is still inaccessible, inconvenient or untrusted for many customers, such as the generation Z, who would like to protect their privacy, are wary of online fraud and prefer not to share financial data online. Aplauz also promotes conscious spending by enabling customers to have better control of their online spending habits – whether they want to control impulse buying, have ghost subscription payments that are still active or overlooked charges made on a registered credit card. Aplauz puts consumers squarely in the driver’s seat.
Rob Lincolne, founder and CEO of Paydock said: “Aplauz offers a compelling proposition for consumers and merchants. We are extremely excited to collaborate with Aplauz on this project and play our role in closing the gap between offline and online transactions by offering a solution that truly adds value to digital merchants as part of their payments mix.”
Paydock’s technology is used by leading global merchants and platforms who benefit from a myriad of features such as dynamic vaulting and routing capabilities, sophisticated user management and vendor support.
Commenting on the collaboration, CEO of Aplauz Goran Abramović said: “We are excited to collaborate with Paydock to make Aplauz easily available to merchants everywhere regardless of their payment vendor set-up. Beyond the convenience, Aplauz has been launched with a vision of empowering conscious spending by enabling consumers to better control their online spending. I strongly believe that Aplauz can be a great opportunity for online merchants to further increase their social responsibility contribution towards their customers and the industry in which they operate.”
Aplauz is currently available across over 2000 convenience stores in Switzerland and will be expanding across Europe during 2021.